Statistical Analysis with SPSS
After hearing ‘This color looks heavy, and that color looks light,’ I became interested in how people infer physical properties of objects from visual information. To investigate this, I conducted a survey on how visual design influences material perception.
[ Generating material ― Survey ― One way ANOVA ― Bonferroni post hoc test ]
I created seven material variants in Unity by adjusting five visual factors (hue, brightness, glossiness, reflectance, transparency). In the survey, participants evaluated four perceived properties (weight, hardness, temperature, fragility).
